Instagram may have been used by people who enjoy seeing and posting ambitious nature and food visuals. But nowadays the platform has taken it to a whole new level. The number of more than one billion monthly active users on Instagram continues to grow. Marketers and brands have realized that a large number of potential customers spend a lot of time on Instagram, whether online, on the go, or in the office. In fact, Instagram is now an integral part of any good mobile marketing strategy to reach the target audience on their mobile devices, in their IG feeds.
Whether you are a small business or a giant business with hundreds of employees and you want to increase the number of likes or followers on Instagram, browse the article for the best tips to grow your Instagram business account like a pro.
Optimize your account with all the important details and information
Before you delve deeper into Instagram marketing, take a look at your business account (immediately convert it to a business account if it’s personal). Does the overall appearance of your account reflect your brand or business?
Make sure you upload an attractive and professional profile photo and cover photo to make your account visually appealing. Use 150 characters provided as Instagram bio and do your best to explain your business in the IG bio to encourage users to browse your account and click the follow button. Write compelling and engaging product descriptions to engage your audience. Also use sane, relevant and clickable hashtags to present your account / content to a wider and relevant audience.
Publish awesome, useful and unique content
Since Instagram is a popular platform for searching and finding visuals, engaging and interesting visuals are the key to growing your business account on the platform. Here I am not telling you to invest a lot of money in professional photography equipment and tools. But you should try to keep your content awesome, interesting, and unique to get more eyes on it. Instead of using boring photos, capture authentic and engaging images and videos to give your audience something truly amazing and worth seeing. There are many free photo editing tools and apps available that can be used to create awesome content for your Instagram business account and differentiate your brand from its competition.
Adopt a consistent publication schedule
If there is a lot of money in the marketing budget, you can buy Instagram likes to quickly grow your business account. But if you’re about to climb high with limited resources, you need to create and follow a consistent posting schedule. Posting awesome content to a business Instagram account consistently is one of the best ways to grow Instagram followers and likes organically. There are several social media tools that can be used to put your IG marketing efforts on autopilot and Hootsuite is one of them.
Enjoy the benefits of live Instagram and stories
Stories and Instagram live are the two most powerful tools that can get your business message across in the best possible way. Stories allow you to share content that disappears in 24 hours, but helps you better understand what you are sharing with your audience. Brands and businesses around the world are actively playing with Live Instagram and Stories to get their content out to a wider audience. You can also live stream to show your audience your business operations or workplace performance to provide them with great service or products. As a result, you can get more subscribers and likes on your content to stand out from your competition.
Use your analytics
Share informative, high-quality content that your existing and potential customers love to see, interact with, and share. But how do you know what your audience likes the most? This is the place where analytics can give you a hand. Instagram Insights provides useful data and information that helps you get to know your audience better and understand which posts your followers like and engage the most. This way you can see your top posts with the most likes and impressions which helps you a lot in planning and creating content to reach your subscribers with exactly what they like the most.